my Portfolio

from concept to screen - art Direction, Production & identity.

I craft visual stories that connect brands to people, from concept to execution.

A collage of images including raw fish, people enjoying drinks and food at a restaurant, bartender making cocktails, a bar with assorted bottles, food dishes, and a woman sipping wine at a cozy dinner setting.

my work experience

For the past 6+ years, I’ve worn many creative hats — art director, content creator, visual identity designer, and producer. I’ve worked with leading brands in across Egypt and the GCC, managing everything from the first spark of an idea to the final delivery. My strengths lies in bridging creativity with execution, making sure every project not only looks great but makes an impact.

Worked as a creative producer with Keen Production House for 3+ years, overseeing the full journey from the first spark of an idea to its final delivery.
Worked on crafting content for major brands like Babel, Pub 28, Clstr 11, Jouri, Mazeej Balad & many more.
Beyond content creation, I crafted the art direction of many of those projects to align with the brand identity and deliver a compelling visual story.

Collage of various dishes including a parfait with popcorn, a woman cutting melon with prosciutto, a bowl of lobster bisque with crab legs, a plate of eggs and salad, a Greek salad, a woman holding a fruit salad, a woman enjoying a salad and berry drink, and a woman serving strawberry dessert.

creating bold visuals, producing content efficiently, and capturing every detail.

I combine creativity, strategy, and hands-on execution to deliver compelling campaigns and memorable experiences.

I start by shaping the creative vision and defining the visual direction for each project. This includes conceptualizing ideas, developing moodboards, planning shots, coordinating with teams, and preparing all assets needed for a smooth shoot. Every detail is mapped out to ensure that the project stays on brand, on schedule, and ready for execution.
On set, I bring ideas to life. I direct visuals, manage the creative team, and capture high-quality content efficiently, maximizing every moment of the shoot. Time-controlled sessions are planned to ensure we gather a wide range of photos, videos, and assets, while maintaining creative consistency and visual excellence.
After the shoot, I refine and deliver the final assets. This includes editing, color grading, motion graphics, and retouching to ensure every visual aligns perfectly with the project’s concept and brand identity. The final output is polished, cohesive, and ready to be shared across all platforms.

All Clients

Advertising & beyond

I supported large-scale ad productions, coordinating teams, schedules, and logistics to ensure every shoot ran smoothly. From preparing call sheets and managing locations to assisting on-set and overseeing asset capture, I helped deliver high-quality campaigns on time while keeping the creative vision intact.

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